Palem

PALEM is a premium French fashion brand inspired by travel that offers an ‘Endless Summer’ infused wardrobe with trendy and feminine looks for the chic wanderers of everyday life. With growing success, PALEM needed to strengthen their brand positioning and marketing strategy. They asked Léon to help them lift up their mark with a refreshed and stronger brand identity and to create a unique interior design signature for their retail experiences. Along with the remodelling of their flagship stores in Singapore and Paris, they also entrusted the agency with the design of their newest boutique in Bali.

Léon decided to enhance the concept of the brand and architecturally stage the idea of traveling memories through fashion. They conceived spaces with an optimal ease of use, airy volumes punctuated by strong graphic effects, playing with textures and colours that create geometrical patterns reminiscent of an exotic gateway. The palette of soft and warm ochre, terracotta and eucalyptus shades, combined with natural materials such as bamboo and clear wood, plunges visitors into the authentic PALEM universe and invites them to stroll and take their time.