Léon Design Agency.
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DimSum

Brand Strategy, Identity, Interior Design, Packaging

Oriental steam restaurant in Paris, Dim Sum, serves Asian menu from dumplings, noodles, fried rice, to non-Asian dishes like traditional French food. Dim Sum’s concept is self-service family restaurant that welcomes anybody who needs a quick bite.

Léon took inspirations from pastel-colored Asian palette and made a series of promotional photos portraying family members enjoying Dim Sum’s menu. Dim Sum’s food packaging was designed as an easy and efficient package. In the process of designing the restaurant’s tasteful interiors, Léon also collaborated with international architecture studio IN&EDIT Architecture.

Brand Strategy / Identity / Packaging / Interior design