Pablo Tonic Water

First Indonesian crafted premium Tonic Water brand, Pablo needed a bold, sparkling and overall trendy identity to make a lasting impression for its launch on the F&B market. 

Inspired by the iconic French Riviera, Léon chose to define Pablo with a strong and unique character in a retro-modern spirit, dashing and seductive, leading ally for a drink bathed in the afternoon sun. The agency created a campaign set in a warm Mediterranean atmosphere that highlights happiness and glamorous summer vibes of sea-side holidays with an exotic flair.

Using elegant and sophisticated codes of the vintage posters from the 60’s, Léon plays with simple yet festive designs, colorful and geometric, that focuses on the originality of the brand in a refreshing and dynamic style. Pablo, your bubbly friend who will enliven the party for an unforgettable experience!